The key difference to becoming highly effective and valued

Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company.

In this practical and savvy guide, Dan White describes the soft skills that anyone in today’s world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.


Dan White
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar and is the author of The Soft Skills Book, The Smart Marketing Book and The Smart Branding Book (all published by LID). He is based in the UK.

Price: £9.99
Hardback ISBN: 978-1-911671-54-1
Ebook ISBN: 978-1-911671-55-8
Format: 180×120 mm
Number of pages: 200
Territories: World
Rights: All