THE IDEAS BOOK
60 ways to generate ideas visually
Ideas are the fuel of business – it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas.
Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.
Kevin Duncan is a business adviser, marketing expert, and bestselling author. His books have been translated into over a dozen languages. He is the author of The Diagrams Book, The Ideas Book, The Excellence Book, The Smart Thinking Book, The Business Bullshit Book, The Intelligent Work Book, The Bullshit-Free Book and The Sustainable Business Book (all published by LID).