THE LAUNCH BOOK
50 ways to launch your idea, business or next career
Whether we are exploring a new idea, new career, or new endeavor, we encounter self-doubt, fear of failure and risks. Drawing on behavioral economics, psychology, and self-leadership principles, these strategies/exercises will give you a jumpstart and position you for success immediately after launch.
This book draws on Sanyin’s experience in behavioral science and economics, interviews on innovation, and in mentoring entrepreneurs. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable.
Sanyin Siang is the Executive Director of the Coach K Center on Leadership & Ethics (COLE), a laboratory for leadership, at Duke University's Fuqua School of Business.
Hardback ISBN: 978-1-910649-98-5
Ebook ISBN: n/a
Format: 180×120 mm
Number of pages: 152